Having an established amount of Instagram followers and likes can be the key to success, whether you’re a business wanting to expand your online profile or an influencer hoping to stand out amid all the talent on Instagram. While these numbers may seem insignificant to others, they might be the deciding factor in a possible brand relationship.
However, in trying to get where they want to go as quickly as possible, some people develop unhealthy behaviors. Advertisements such as “buy Instagram followers,” “100% real Instagram followers,” and “buy Instagram likes” have begun to circulate on social media and can appear all too attractive to newcomers to the platform.
It’s critical that brands and influencers resist these advertising and instead focus on organically building their Instagram accounts. While you may be thrilled with your initial purchase, when your follower count grows into the hundreds, if not thousands, it may ruin your account over time.
Fake Instagram Accounts: How to Spot Them
Before we begin, it’s critical to understand how to get free ig followers. No profile photo, a blank profile with few to no postings, and a lack of intellectual participation are all symptoms of phony followers.
The most telling clue, however, will be that the account follows a disproportionately large number of accounts in comparison to their own followers.
1. No Engagement = Fake Followers
If you bought a number of false Instagram followers, you’d rapidly notice their lack of good impact on your profile. Whilst your account may look established from first glance, your postings will be utterly missing in genuine user engagement. This could raise concerns about validity, especially if you’re an influencer.
Fake followers may or may not enjoy your posts. In fact, you might get nothing more than an automatic “good post” response from them. Users and brands will rapidly discover the truth about your first impressive-looking profile as they search through your postings. To establish oneself as a successful influencer, you must demonstrate to marketers that you can do so by demonstrating high levels of engagement.
Fake followers won’t help you sell your products or services if you’re a brand page on Instagram. They may follow you, but they will never look at what you post. This will not assist you in selling things to your target market.
2. Your account will appear insignificant in comparison to legitimate accounts.
In keeping with the engagement theme, your account will have mismatched engagement when compared to accounts who have grown their following organically and authentically. For a firm wanting to launch their next influencer marketing campaign, this may be the deciding factor.
According to Markerly, the typical engagement rates for verified Instagram profiles are as follows:
- The average interaction rate for 1,000 followers is around 8%.
- The average engagement rate for 1,000 to 10,000 followers is 4%.
- The average engagement rate for 10,000 to 100,000 followers is 2.4 percent.
- Between 100,000 and 1 million followers, engagement averages 1.8 percent > With 1 million followers, engagement averages 1.7 percent.
If you buy Instagram likes for each post you publish, your account will appear suspect because you will receive considerably more engagement than accounts with similar numbers of followers.
3. You run the risk of receiving offensive bot comments.
When you buy Instagram followers and likes, you’ll almost always get poor or no engagement. Bot accounts, for example, may leave comments in languages different than your own, leaving you with no idea what they’re saying. These bot accounts could say anything, from offensive to sexual stuff, and are tough to police.
This is the situation with the previously mentioned automatic “great post” comments. If you use your Instagram account to share horrible news, such as the death of a loved one, bots may leave automated comments that are completely inappropriate for the post, revealing to your legitimate audience that you have false followers. When compared to other Instagram accounts, this will appear rude and unprofessional.
4. Spam is spread by purchased followers.
Bots aren’t always present among paid followers. They could, in fact, be real people who spam their own feeds. When you purchase into these bogus accounts, you’re essentially inviting a barrage of spam posts into your account. This has the potential to expand beyond your Instagram account.
You may receive “spam” emails if you gave your email address when purchasing followers or simply have it published in your profile.
You’re also exposing your legitimate followers to spam, if you thought it couldn’t be much worse. Your followers may unwittingly follow these spam accounts, spreading the spam. These users may unfollow you after discovering the true nature of the spam accounts, causing you to lose legitimate followers and interaction.
5. Instagram is intelligent; it will detect and remove fake followers.
Instagram is on a quest to make sure that everyone who uses the site has a great and engaging experience. With this in mind, Instagram makes a concerted effort to identify and eliminate bogus accounts.
Instagram does regular purges on the network, looking for phony accounts and attempting to delete them totally. Instagram, with its vast expertise, knows exactly what to look out for.
If you paid for phony Instagram followers just to have them erased, you’ve lost money that could have been better spent on a profitable Instagram marketing strategy.
6. You will be in violation of Instagram’s terms of service.
Instagram, like any other famous social media site, has its own set of regulations that users must follow in order to utilize the photo-sharing service. Instagram strongly discourages users from buying false followers in its terms of service.
If you break this rule, Instagram will not only remove your phony followers, but they also have the authority to suspend any accounts that are flagrantly violating their terms of service. This will have a negative impact on your account.
The first time your account is suspended, Instagram may send you a warning. If you continue to engage in these dishonest behaviors, they will not issue a second warning and instead suspend your account immediately.
7. Fake Followers Hurt Your Credibility As An Influencer
If you’re a true influencer, you’ll notice a steady stream of followers, likes, and comments in your account. As you go on your influencer journey, this will happen over time, but it will swiftly start to rise.
However, if you cut corners in the hopes of accelerating your growth, you risk losing all of the credibility you’ve worked so hard to earn.
If your followers discover that your account is uncommon in a variety of ways, they will naturally begin to doubt your authenticity and value as an influencer. The similar problem exists with brand accounts.
People may become suspicious about other aspects of your business if your social media profiles appear suspect. They may even wonder if you are dishonest in other aspects of your organization, jeopardizing your ability to influence or convert these users into customers.
8. Fake Followers Aren’t Profitable
Fake followers, in contrast to actual followers, will not buy your items, actively promote your brand, or refer you to other clients. Instead, you’ll put your money into dormant accounts that will yield no profit.
Brands interested in working with influencers will look beyond the metrics. They’ll dig deeper to learn more about engagement rates and determine whether the influencer in question is worth it for their marketing strategy. They are concerned not only with an influencer’s amount of interaction, but also with being stung by untrustworthy accounts.
Remember that by actively eliminating false followers and profiles from Instagram, you’ll be wasting money that could have been spent on more legitimate marketing initiatives.